Client overview
Jaipur Printers, a heritage printing company, has been a pioneer in high-quality printing services in Jaipur for 75 years. Known for their unmatched print quality and color accuracy, they cater to designers, artists, photographers, and businesses. The company approached us to mark their brand revamp with their milestone anniversary and to launch the HP Indigo 20K, a cutting-edge digital press offering unparalleled capabilities in printing vibrant colors and larger formats.
UI and UX
Online persona
We approached Jaipur Printers’ rebranding as a bridge between legacy and innovation. The CMYK-inspired logo and "Infinite Print Possibilities" tagline honored their heritage while positioning them for the future. This bold identity shift helped them embrace modern branding without compromising their long-standing reputation for craftsmanship and print excellence.
Our event strategy transformed a technical product launch into an immersive experience. The “Vibrant Hues” competition engaged designers and students, while the factory walkthrough showcased their legacy alongside new technology. This experiential approach built emotional connection, making the event memorable and positioning Jaipur Printers as a forward-thinking leader in the printing industry.
What made this project stand out was its purpose-driven storytelling across every touchpoint. The brand refresh wasn’t just visual - it sparked community engagement, industry visibility, and future-readiness. Jaipur Printers now stands as a modern heritage brand, proving that tradition and innovation don’t just coexist - they amplify each other when done right.
Stationary
Diary
Visiting cards
Online Presence
