Suvaas
Building a Brand for Middle-Class Families Across Four Projects
Client: FS Reality, a Jaipur-based real estate developer known for high-end residential and commercial projects.
Challenge: FS Reality sought to create a disruptive brand for middle-class families, offering homes that were affordable yet high in quality, with a promise of trust and transparency. This brand represented four projects: Suvaas Agam, Suvaas Pranay, Suvaas Vijaybhag, and Suvaas Utsav.
Scope of Work: Nine Degree handled naming, brand communication, identity development, sample flat interiors, and collaborated closely with architects. Nine Degree also managed project planning, payment structures, sales team setup, and lead generation via extensive online and offline campaigns.
Solution: Nine Degree crafted a disruptive concept that balanced affordability with high standards of design and quality, making Suvaas a highly appealing brand for middle-class buyers.
Results: On the first day of launch, the client received over 7,000 leads, solidifying Suvaas as a groundbreaking project. The brand continues to thrive, delivering homes that resonate deeply with its target audience.
