Designing a Legacy for Jaipur’s Elite
Client: Akshat, a premier real estate developer in Jaipur.
Challenge: Akshat tasked Nine Degree with creating a premium yet simple brand identity for Sawai, Jaipur’s most luxurious residential project. The branding needed to resonate with the city’s rich, famous, and influential residents. It had to reflect Sawai’s prestigious location at Statue Circle and blend traditional Jaipur architecture with modern sophistication.
Scope of Work: Nine Degree began by naming the project, ensuring the name aligned with the design philosophy and Jaipur’s heritage. Nine Degree designed the logo, created the entire communication strategy, and developed an advertising campaign. The firm handled media planning, video production, online promotions, and website development. Every detail needed to reflect the city’s cultural roots while appealing to high-profile buyers.
Solution: Nine Degree focused on building a timeless identity that honored Jaipur’s legacy while delivering modern luxury. From the logo to the architecture-inspired visuals, the brand captured the essence of regal living, tailored to Jaipur’s elite.
Results: Nine Degree’s comprehensive branding strategy positioned Sawai as an iconic project, successfully appealing to high-net-worth individuals in Jaipur and becoming one of Rajasthan’s most prestigious addresses.