CREDAI Rajasthan Online Expo

Client: CREDAI Rajasthan (Confederation of Real Estate Developers’ Associations of India – Rajasthan Chapter)

Challenge: In 2020, during the COVID-19 pandemic, physical expos and events were shut down due to health concerns. CREDAI Rajasthan needed an innovative solution to continue showcasing real estate projects to potential buyers and investors.

Scope of Work: We developed a fully digital real estate expo that enabled over 40 developers to showcase more than 200 projects online. Our team built the expo website, designed online and offline promotional campaigns, and ensured wide-reaching marketing across 12 countries and more than 38 cities.

Solution: The 7-day online expo allowed consumers to explore property options safely from home, with special offers available on many listings. This innovative concept overcame pandemic challenges while providing a seamless experience for potential buyers.

Results: The expo generated over 6,100 leads in 7 days, and due to the strong response, CREDAI Rajasthan extended the event by another 3 days. This first-of-its-kind digital property expo was a tremendous success, setting a new standard for the real estate industry.