FS Realty

Client: FS Realty, a leading real estate developer based in Jaipur.

Challenge: Following a de-merger, FS Realty needed a completely new identity. The brief called for a brand that symbolized construction, auspiciousness, and innovation, while maintaining an aggressive yet approachable tone. The challenge was to create a fresh brand that stood out in a competitive market while being easy to recall and relatable to a broad audience.

Scope of Work: Nine Degree’s involvement began with naming the organization, selecting FS to stand for “First Stone,” symbolizing a new beginning and strength. The team then developed the logo, incorporating elements that conveyed trust, innovation, and progress. Nine Degree defined the brand personality and communication tone, ensuring it was bold and modern yet accessible.

The project spanned a wide range of activities, including:

• Brand Identity: Conceptualizing a logo and visual identity that reflected construction, growth, and auspiciousness.
• Campaign Creation: Designing and executing an aggressive marketing campaign to resonate with both consumers and stakeholders.
• Media Management: Developing and coordinating a media budget and managing media agencies to maximize exposure.
• PR and Event Curation: Organizing key events that aligned with the brand’s message and managing public relations to enhance market positioning.
• Promotions: Executing both online and offline promotional activities to increase brand awareness and visibility.

Solution: Nine Degree delivered a robust, clear, and relatable brand identity, supported by an aggressive yet approachable campaign. The branding struck a balance between innovation and accessibility, reflecting the client’s vision of being a modern yet grounded real estate developer.

Results: FS Realty’s new identity gained immense traction in the market. The aggressive campaign and well-executed promotional efforts led to a strong market presence, positioning FS Realty as a highly reputed and trusted brand in the real estate sector.