Redefining Brand Identity for a Leading Real Estate Developer
Client: Akshat, a renowned real estate developer with a solid reputation in Jaipur.
Challenge: In anticipation of the prestigious Sawai project, Akshat sought a brand overhaul to present a more contemporary image while retaining its trusted reputation. The challenge was to strike a balance between modernizing the brand and preserving its longstanding values, requiring a fresh approach to their identity.
Scope of Work: Nine Degree led the transformation by creating a new brand personality, capturing Akshat’s ethos of transparency, trust, and ethical business. The process involved redesigning the logo to reflect clarity and purpose while aligning with the company’s legacy. Nine Degree’s scope extended to:
Solution: Nine Degree introduced a brand identity that projected sophistication and relevance while staying true to Akshat’s foundational principles. The new logo embodied simplicity and strength, while the communication tone aligned with both the client’s heritage and its forward-looking ambitions.
Results: The revamped identity allowed Akshat to engage effectively with a broader, more discerning audience while enhancing its standing in the luxury real estate sector. This brand refresh was pivotal in positioning Akshat as a leader ahead of the Sawai launch.