Teen Din Ka Mauka
A Strategic Three-Day Property Sale activation Event and Campaign
Client: A Jaipur-based real estate company with multiple projects across Rajasthan.
Challenge: The company sought to generate significant sales within a limited timeframe through a unique promotional activity. Typically, real estate companies avoid offering discounts on residential or commercial projects, making this concept highly unconventional.
Scope of Work: We created the “Teen Din Ka Mauka” concept and designed the entire ad campaign. Our team managed media planning, budgeting, and executed promotional activities in Jaipur, Jodhpur, Udaipur, Bikaner, and Kota. We handled event coordination, venue selection, and public relations throughout the campaign.
Solution: The three-day campaign offered exclusive discounts on residential properties across various cities, creating urgency and driving interest. The promotional activity was highly cost-effective, maximizing reach without inflating costs.
Results: The campaign generated an overwhelming response, with the client successfully selling around 98 units within just 45 days. This immensely successful campaign validated the power of innovative promotion and a strategic, budget-conscious approach.
